One of DOOH's best qualities is its attractiveness. The right information and creativity can stop a person’s footsteps. The use of this kind of media to produce these results is what drives Pearl Media’s philosophy, which is why buyers who want to cause a stir in Nashville turn to this marketing and advertising company. They need s help.
Established in 2006 and headquartered in Montclair, New Jersey, Pearl Media started out in the open, transforming large buildings into excellent wall views, and transforming empty storefronts into immersive digital experiences. Pearl remains a leader in the industry and has strengthened its capabilities by cooperating with first-class real estate assets in major US cities to create an effective and experiential digital signage network. The team has a reputation for being a visionary in the digital space, and they have created a unique network designed specifically for each unique real estate asset. Their latest project is the digital and static signage network in the famous Fifth Broadway development in Nashville, which will be open to the public in early 2021.
Located in the center of Nashville, Fifth Broadway is an urban revitalization project that offers many things. The location includes a food hall, live entertainment venues, inter-shop shops, luxury apartments, and a walkable indoor and outdoor mixed-use destination. Lacking the shopping and dining elements of downtown Nashville, Fifth Broadway has become a popular destination for locals and tourists, right in the city center. This means that it is the main place where digital networks flourish.
Currently, Pearl Media’s Fifth Broadway digital network includes 15 displays: a large-format "Welcome to Nashville" LED display overlooking Lower Broadway, and the L Street Live LED sign above the wide corridor where people can gather. Two large format LED screens of the National Museum of African American Music in the area and 11 street kiosks, each with a 55-inch display. Working with Pearl Media in such an exciting destination center gives advertisers the opportunity to reach approximately 255,000 visitors each week, and their average stay in the area is approximately 70 minutes.
A one-of-a-kind experience. In helping implement Fifth Broadway, Pearl Media served as a consultant for Brookfield Properties, providing their team with all the necessary hardware, layout, back-end systems, manufacturers, and other project recommendations for their development. The premier digital network. "One of our main goals in developing this network is to use LED displays not only for advertising, but also as a complement and extension to the Fifth Broadway experience, attracting and entertaining visitors, and at the same time they enjoy many other benefits and exciting new Assets," said Jen Almeida, Chief Operating Officer of Pearl Media.
The large-format L Street Live screen and the supporting street-level screen can complement any activity taking place in the area. Some of the notable live events screened here recently include the National Hockey League playoffs and the July 4th celebration.
When an event is streamed on the "Live" screen, the support screen will keep the ad running to ensure advertisers continue to play. In addition, the kiosk-level screen also provides touch screen functions that can be used to customize the interactive experience.
Pearl Media & Broadsign In order to run this installation and other upcoming businesses, Pearl Media needs the support of a software partner who is flexible enough to synchronize content and provide advertisers with greater interactivity. Given that the network contains multiple screens and is a stone's throw away from each other, the team and its customers seek continuity of advertising rotation and display to make room for cohesion.
Because of its ease of use and ability to make operating large digital networks a breeze, Pearl Media commissioned Broadsign to handle the project. In addition to the software's ability to meet all their creative and technical needs, Pearl Media's team also appreciated Broadsign's usability in customer service.
"We have an ambitious plan for our Fifth Broadway installation, and Broadsign provides us with the flexibility to build the network as needed, as well as the flexibility to adjust and grow as our future needs change. We have several The screens are all synchronized, and large events are regularly streamed to the custom resolutions of the public viewing parties on our monitors. Pearl Media Digital Content Manager Larry Curran said: “I was able to use Broadsign to build everything on my own, and I’m very happy to continue to show us Add new technologies to the network in order to turn more ideas into reality in the future. "
Driven by the early success of their Fifth Broadway property, Pearl Media hopes to see similar results in their upcoming 5 Manhattan West project, and another Brookfield property will operate entirely on Broadsign in New York City. The development project has five internal LED displays and an external media network that is more than 100 feet long and 15 feet high. The plot is located on a large, active public plaza, a relatively new outdoor space destination near Hudson Yards in Manhattan. The project aims to showcase a combination of third-party advertising and unique artistic content. Broadsign and Pearl Media have collaborated and plan to provide some exciting works.